Much of their success on social has been down to their video content strategy. Orlo has allowed them to work at pace, from adding subtitles on videos to posting the same clip across multiple social channels, they can do it all within the platform. And with the recent addition of Instagram into their channel mix, there are promising signs, made possible with Orlo’s ability to schedule and push content straight to that social network. This saw their Instagram achieve greater reach than both Twitter and LinkedIn combined in January 2021.
These, coupled with a more responsive team and being available where their customers feel comfortable talking with them, have played a vital role in building awareness of their relatively new brand.
*01/04/2020 to 31/12/2020
