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Performance Analytics

Take a deep dive

With a suite of fully customisable, powerful reports, our Performance Analytics solution allows you to understand how you're doing in an instant. Monitor the metrics that matter in real-time to gain an understanding of the impact your marketing and customer service efforts are having right now, compared to month on month, and year on year so you can do more of what works.

Test, learn, repeat

Celebrate your hard work with detailed, yet simple to create reports


Stay on track

Great social customer care can take some fine tuning. It’s a balancing act between fast response times and providing the correct information. Make sure you’re getting it right by measuring performance at a team and user level - monitor how many conversations are being handled, average response times and conversation sentiment to ensure no customer is left dissatisfied.


A well-oiled machine

With marketers and comms professionals always pushing to get that next campaign out the door, there isn’t always time to dig into the numbers. Orlo's Analytics suite enables you to understand exactly which content is resonating with your audience, and with access to unlimited reports on key metrics - including post impressions, clicks and reach - you can optimise future campaigns to see followers and engagement soar! 


That's what gets results

Attributing a return on investment to digital activity should be a walk in the park. With Orlo you can join the dots between social clicks and traffic on your site, to get a clear picture of what content is driving conversions. Automatically track transactions and subscriptions that come from social, enabling you to effortlessly attribute ROI to your digital initiatives.  

The numbers don't lie...


Reports created monthly


% increase in social reach


% digital channel shift

But that's not all...

There's so much more to Performance Analytics

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Competitor Analysis

Compare yourself to your competition and view what’s happening within your sector on social.

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Microsoft &
Power BI

Pull data from Orlo into Power BI seamlessly to visualise data and cross reference insights.

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Marketing Engagement

Understand which content is resonating with your audience and driving conversions.

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Say goodbye to silos by enriching your CRM system with digital conversation data from Orlo.

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Track the successes of your campaigns and socially driven  traffic right back to your website.

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Inbox Customer Care


Ensure you're delivering great service by monitoring sentiment, response times and more.

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Brands that like the way we work


Analysing online performance has never been easier as Orlo tracks which posts, with which content and at which time are encouraging the highest click-through rate to achieve business objectives, which is one of our main aims.

Molly Holmes - Group Social Media Manager - Patisserie Valerie