Insights
Combine the power of Social Listening, Media Monitoring and AI developed with the Public Sector in mind to really understand the Voice of your Community.
Explore FeaturesRequest my demo
Insights
Uncover community insight with AI powered social listening
Combine the power of Social Listening, Media Monitoring and AI developed with the Public Sector in mind to really understand the Voice of your Community.
Explore FeaturesRequest my demo
Turn insight into action, in real-time
Managing your online reputation, building trust in your community, keeping ahead of societal trends, preventing the spread of misinformation, crisis management and proactively engaging with your community can feel like an impossible task.
Powered by industry leading AI, Orlo Insights is designed to cut through the noise and help public sector organisations understand what really matters to their communities.
Trust Indicator
Orlo’s Trust Indicator allows you to research and measure the driving factors of trust and distrust amongst your citizens and actively manage your organisation’s reputation in the community.
AI Alerts
Automatically get notified of new emerging themes that could potentially become a crisis and set up alerts for particular themes that are of interest to your organisation. Go beyond keywords and look at semantically similar themes.
Community Intelligence
Get a breakdown of your engaged audience’s demographics to provide insight into your most engaged interest groups, industries and top influencers. Discover the who, what and why behind your community’s conversations.
Understand the drivers of trust and mistrust in your community
Inspired by research from Harvard Business School and based on a unique algorithm, Orlo’s unique Trust Indicator is designed to help you capture the voice of your community and understand how much they trust you, uncovering the drivers behind trust and mistrust and how those levels change over time.
“2/3 of the UK public don’t trust public institutions to represent their interests.”
Get to know your community and how to engage with them
Identify key themes and trends in your audience conversations to plan and tailor future comms to specific issues being discussed and target demographics. In turn, measure the increase in community engagement in online discussions, while tracking the expansion of your audience and their demographics through Insights’ Audience Analysis Reports.
“108 minutes is the average daily time a UK adult spends on social media.”
Improve community experience and increase satisfaction
Get a clear view of what’s driving inbound demand with Orlo Insights so you can proactively engage your community and give them the information they need and want before they have to ask for it. All this while clearly identifying where you’re already excelling so you can do more of what works.
“80% of public sector enquiries stem from failure demand.”
Respond to issues before they become crises
Get real-time alerts to any unusual spikes in data, or your unknown unknowns using Orlo’s Theme Detection widget. Stay ahead of emerging trends with instant notifications, enabling swift response strategies and proactive comms, saving time, budget and resources and allowing you to manage and mitigate challenges before they escalate.
“84% of the UK population use social media every single day.”
Practice Insight-Driven Business Planning
With budget pressures and so many competing priorities, it’s difficult to know where to prioritise money and resources. While surveys only collect the opinions of a small minority or demographic of your community, Insights captures the voice of the silent majority and highlights what matters most to them to help you set and achieve the most important objectives.
“31% of people will take to social media to complain.”
Community Trust
Understand the drivers of trust and mistrust in your community
Inspired by research from Harvard Business School and based on a unique algorithm, Orlo’s unique Trust Indicator is designed to help you capture the voice of your community and understand how much they trust you, uncovering the drivers behind trust and mistrust and how those levels change over time.
“2/3 of the UK public don’t trust public institutions to represent their interests.”
Community Engagement
Get to know your community and how to engage with them
Identify key themes and trends in your audience conversations to plan and tailor future comms to specific issues being discussed and target demographics. In turn, measure the increase in community engagement in online discussions, while tracking the expansion of your audience and their demographics through Insights’ Audience Analysis Reports.
“108 minutes is the average daily time a UK adult spends on social media.”
Community Experience
Improve community experience and increase satisfaction
Get a clear view of what’s driving inbound demand with Orlo Insights so you can proactively engage your community and give them the information they need and want before they have to ask for it. All this while clearly identifying where you’re already excelling so you can do more of what works.
“80% of public sector enquiries stem from failure demand.”
Crisis Management
Respond to issues before they become crises
Get real-time alerts to any unusual spikes in data, or your unknown unknowns using Orlo’s Theme Detection widget. Stay ahead of emerging trends with instant notifications, enabling swift response strategies and proactive comms, saving time, budget and resources and allowing you to manage and mitigate challenges before they escalate.
“84% of the UK population use social media every single day.”
Business Planning
Practice Insight-Driven Business Planning
With budget pressures and so many competing priorities, it’s difficult to know where to prioritise money and resources. While surveys only collect the opinions of a small minority or demographic of your community, Insights captures the voice of the silent majority and highlights what matters most to them to help you set and achieve the most important objectives.
“31% of people will take to social media to complain.”
Go beyond social listening and media monitoring…
Orlo Insights offers that next level of understanding – building on traditional social media monitoring to track conversations, and social listening to gain an understanding of the context and the sentiment of those conversations. Developed with the public sector in mind, Insights from Orlo is an advanced reporting solution that provides AI-driven analytics that allows you to cut through the noise and turn insight into action, in real-time.
But that’s not all…
Inbox Analysis
Analyse the conversations coming into your Orlo Inbox for that greater level of understanding of what’s driving contact.
Theme Clustering
Save yourself hours of manually reviewing posts and let our AI automatically summarise the key topics of conversation.
Emotion & Sentiment Analysis
Emotion Detection adds an invaluable extra level of detail that goes beyond sentiment and reports on the emotional intent of messages.
Anomaly Detection
Get an early warning sign on unexpected emerging trends or a potential crisis that you’re not actively looking for.
Over 2.5 million sources at your fingertips
Whether you simply want to listen, understand and act on the conversations that you’re part of within your Orlo Inbox or want greater visibility on your unknown unknowns across a whole range of sources, we’ve got you covered. We’ve partnered with LexisNexis to give you access to over 2.5 million sources including online news sites, blogs and forums, as well as print media, using Orlo Insights.
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Frequently asked questions
What is media monitoring?
Social media monitoring involves tracking mentions, comments and conversations about your organisation, an individual or a specific topic across social media platforms. These real-time updates can help you stay up-to-date and aware of your online presence.
How does media monitoring work?
Social media monitoring works by tracking and analysing online conversations by monitoring keywords and hashtags across social media platforms to provide real-time data on sentiment, competitor activities, emerging trends and customer insights.
What is social listening?
Social media listening goes beyond monitoring by focusing on understanding the context and sentiment of conversations. It aims to gain insights into audience opinions, key trends and overall brand perception.
How does social listening work?
Social media listening uses specialised tools to track and analyse online conversations and mentions across social media platforms to monitor keywords, hashtags and brand mentions. Collecting and aggregating real-time data to analyse sentiment and identify key trends.
How is Orlo Insights different?
Orlo Insights is an Advanced Reporting solution that provides AI-driven analytics on top of the media monitoring, social listening and citizen service data from the Orlo Inbox, gathered by Orlo customers.
