With social and digital channels being the primary means of communication for the majority of young people, Higher Education institutions are having to move with the times and get savvy with their digital strategy. Whether it’s prospective students sussing out which universities to apply to, current students discussing the latest events at the student union or alumni wondering how they can stay connected with the place they used to call home, the number of digital conversations taking place is on the rise - and institutions are battling to stay in the loop. Always on and always listening, the Orlo platform pulls your direct and indirect mentions into one easy to use platform, allowing your college or university to focus on keeping students informed, engaged and well looked after - hooray!
With student wellbeing at the top of the priority list, it’s essential that someone is available to support with any struggles, queries or concerns. Be there to listen, on the channels they chose - whether that’s Social Media, WhatsApp, SMS or Live Chat. Set up triggers to automatically notify you about messages with negative sentiment or specific keywords and ensure you’re always there when you’re needed the most.
With institutions working to provide a hybrid learning experience, allowing students to learn remotely through digital platforms, it's becoming more challenging to keep track of the student journey. Digital channels offer a treasure trove of candid feedback and conversation, so whether your institution has been tagged or mentioned indirectly, Orlo’s Social Listening tool can identify those conversations, giving you the chance to respond appropriately. You can monitor the sentiment of messages too, giving a true picture of the student experience.
From informing students of upcoming events to weighing in on the latest education news, ensure you’re engaging your audience consistently by using the Content Calendar to schedule digital campaigns. If you’re stuck on what to say, share student generated content from your monitoring streams or pull posts from your favourite RSS feeds for relevant and timely updates. You can easily understand which campaigns are doing well too, with Orlo’s Performance Analytics!
We're able to interact with a range of CRM systems, enabling your university or college to elevate social media insights by combining them with the rich data held within your existing CRM. Get a single view of the student, tracking their journey from the first interaction, right through to graduation day and beyond! As a Microsoft Premium Tier Partner, Orlo provides a deep and seamless integration with Dynamics 365 and Power BI too.