As the largest online-only supermarket in the world, Ocado has over 680,000 active customers and processes around 320,000 orders every week, with customer experience top of its agenda.
Ocado sought to shift from traditional customer service channels to a more digital approach to meet the growing demand from customers who were becoming more and more focused on fast resolution, with minimal effort.
The Orlo platform allowed Ocado to combine its social, live chat and CRM into one central, customer service tool. This strategy allowed it to reduce customer effort, increase satisfaction and reduce costs. These cost and time savings were made possible, primarily due to the implementation of live chat. Live chat has allowed Ocado’s service advisors to respond swiftly to large volumes of inbound queries - shortening wait times, giving a single customer view and providing a seamless experience for its customers on the channel of their choosing.