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Orlo launches Generate, first in-platform caption generator powered by ChatGPT

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 18 January 2023

UK-based social media management platform Orlo, has developed Generate, the first in-platform caption generator powered by ChatGPT, enabling users to create human-sounding captions for social media posts at the click of a button.

Orlo is the UK’s number one social media management platform, used by over 100 UK councils and more than half of the nation’s police forces, and provides a suite of tools to help organisations build engagement, manage reputation, and improve customer experience. Its new Generate feature is powered by ChatGPT’s fine-tuned AI and is designed to enable users to craft engaging captions for social posts effortlessly.

A powerful tool for social media professionals, Generate benefits users by:

  • Saving them time when creating social posts
  • Writing more engaging captions
  • Making repeat posts sound different
  • Helping them overcome writer’s block
  • Driving efficiency within teams

With ChatGPT’s intelligent AI automatically suggesting captions based on as little as a few words, users will be able to write captions and create social posts in a fraction of the time it would take to create them from scratch. Generate can also help users to increase social reach and engage followers, with the ability to provide suggestions for hashtags to include in posts.

With the ability to write captions in a host of different languages, include appropriate emojis and use a specific tone of voice, Generate delivers captions that are ready to post. However, given the importance of authenticity in the world of social media, Orlo ensures users still have the ability to alter captions to suit their organisation’s style, ensuring posts still engage and resonate with their audience. 

With the launch of Generate, Orlo once again strengthens its AI and automation capabilities, making the platform even more helpful for organisations and their teams. Generate drives further time and costs efficiencies when it comes to broadcasting on social media, enabling organisations around the UK to focus on driving engagement, managing reputation, and delivering a great experience.

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