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Lessons learned from the ultimate crisis

View the webinar on-demand!

Covid-19 has, and continues to, rock organisations and the way they engage with their audiences to their core. While for some, the pandemic and its fall out has required them to pivot and test their well laid crisis management plans in earnest, others have found their digital engagement strategies wanting.


  • How to leverage your digital channels to become your front-line during a crisis
  • The pitfalls to avoid, secrets to success and key lessons learned from Covid-19
  • Why timing is everything but accuracy is essential
  • How to listen and monitor activity online to inform your approach
  • Some of the technical innovations that help developed as a result of the pandemic
  • Best practice case studies from Microsoft and Orlo clients across every major sector
  • Practical steps you can take to plan ahead and crisis proof your digital engagement strategy


David Bailey - Head of Communications for National Enabling Programmes & NPCC Social Media & Digital Engagement Strategic SME

David Reid - Architect/Technical Specialist, Business Applications, at Microsoft

Richard Shilton - Head of Customer Success, at Orlo

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