How to unify customer service and marketing for winning CX
With the help of real-world examples fromDavid Child, Head of PR and Brand at Thomas Cook,Richard Shilton, Head of Customer Success at Orlo, andNick Lygo-Baker, Founding Director at Paradigm CX Ltd, we’ll discuss:
Why it’s been historically so hard to break the silos between service and marketing in major organisations.
The invaluable insights and feedback that service staff are able to provide marketing teams to improve their customer understanding.
The indisputable benefits to CX that arise from improved customer service and marketing collaboration.
Tips to help leaders better achieve unification between their organisation’s service and marketing functions.
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