Servicing all key stakeholders from one social suite

Powered by the donations and awareness raised by its two charitable arms, the Trust relies heavily on its social channels to not only engage individuals and organisations to secure vital funding but also to raise awareness, build upon its reputation and share public-service information.

For the Trust’s comms team, the ambition is to increase engagement rates across social media – and they’re already seeing this fulfilled. Orlo’s Unified Inbox allows the team to monitor all inbound messages and respond quickly and efficiently. In turn, Orlo’s Performance Analytics enables them to see what’s driving that engagement to help inform future campaigns.

With social accounts shared across the organisation, Orlo facilitates cross-team collaboration and a consistent tone of voice, while helping teams avoid content clashes.