Digital Marketing Executive

What’s the Digital Marketing Executive role all about?

A key part of the Marketing team, the Digital Marketing Executive will be partially responsible for ensuring that the Orlo website consistently and effectively drives new leads into the business.

In a fast paced industry this role requires someone who favours agility and experimentation, whilst setting and adhering to processes in equal measure. Working closely alongside the Digital Marketing Manager and wider Marketing team, this role centres around ensuring Orlo continues to build its brand awareness and reach using digital channels, whilst also generating ROI and hitting lead generation targets.

The role’s key responsibilities will include:

• Demonstrable knowledge of using PPC / Ads platforms, including but not limited to Google Ads and Microsoft Ads
• Ability to write copy for a variety of Ads platforms
• Supporting digital campaigns to achieve wider team goals
• Working closely with the wider Marketing team to ensure all new content is distributed effectively through digital channels
• Support the development of Orlo’s website by improving SEO, increasing traffic and conversions through CTAs, landing pages etc
• Enhancing the design and function of the Orlo website, so knowledge of design tools and basic coding would be highly beneficial
• Reporting on the performance of digital marketing activities, using tools such as Google Analytics
• Identify the latest digital technologies and current digital trends affecting the industry and bring suggestions and new ideas to the team
• Working knowledge of A/B and multivariate testing
• Collaborating with the wider Marketing team to align on Orlo’s social media approach, with a digital focus on Social Ad/PPC strategy

What would Orlo love from you?

• An enthusiastic self starter who loves being part of a team
• Results orientated with a keen eye for detail
• Thorough knowledge of GDPR and data management best practices
• Previous experience of Hubspot, WordPress and Marketing automation tools a big plus
• Previous digital marketing experience is essential but so is a ‘can do’ attitude and the desire to put in the graft to get the job done to the best of your ability
• Natural curiosity to try new things and push the boundaries of what digital can achieve
• A ‘people’ person who enjoys meeting new people developing genuine relationships
• A love of technology and the ability to understand new concepts quickly

Why will you love Orlo?

First things first, you’ll be joining a fun and inclusive team of grafters who genuinely do give a sh*t about each other and the customers we serve. We offer a flexible work environment, 25 days holiday (plus your birthday too!), a competitive salary based on experience and the opportunity to earn a bonus.

Orlonians love to work hard and have fun along the way, and on top of that, we’re a curious bunch - continuously learning and growing is important to us, so we offer training and development opportunities to all of our team.

Orlo HQ is perfectly located right in the heart of Birmingham’s bustling city centre, just a hop, skip and a jump from New Street Station. With a fun and inclusive environment, a fridge stocked with all the soft drinks (and beers!) you could wish for, and great views of the city, it’s a fab place to work - but flexible and hybrid working is standard for our team.